James Corden has come out of hiding with his usual panache for self-publicity and has created a cr*pload of controversy in doing so. The star has now got the Advertising Standards Authority in a swirl over his new 'arty' posters for 'Hot Stuff' Porkie bars by Roundknees Sweets.The comedy star has been in Blackpool 'finding himself' after the critical savaging by the UK press of Horne & Corden's sketch show and film. Journos labeled both spectacular belly flops so denting the justifiably inflated ego of the BAFTA winning actor. Corden's spiritual sojourn has enabled him to shrug the whole thing off and get back on the pantomime horse.
The adverts were set to be erected on mountainous billboards all over the country but the campaign is now being reviewed by the ASA who, an insider informed me, have qualms about the images.
"We don't know if the public can stomach a stripped bare Corden in such a suggestive and erotic pose," said my contact, "We have already had to get the agency to change the name from 'Hot Stiff' Porkie bars. Just because the chocolate is aimed at men doesn't mean they can get away with such strong sexual innuendo. Personally I think that whoever cooked up this campaign is an 'Absolute C*nt.'
No mixing of words there! Another source at Cock and Bullocks Advertising told me, "We were all thrilled with the pastiche of the Absolut Vodka ads and think James looks great as curves are back in vogue for men. It's very tastefully shot, so we don't understand the fuss over a bit of blown-up male nudity. James insisted on us making a large cardboard model of 'Hot Stuff' to cover his assets so nothing would 'escape', but in truth a finger of fudge would have done."
James hasn't appeared on bus stops for at least three weeks now, and that's too long out of the public eye for a man of his self-proclaimed talents. So let's hope the ASA see sense and allow the midriff maestro to grow on us again. We all need a belly laugh.
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